tecfidera detail aid

CHALLENGE: Distill data and insights from a clinical trial into a clear, easy-to-use format.

TECFIDERA is a medication produced by Biogen for the treatment of relapse-remitting MS. When visiting healthcare professionals, sales reps require quick access to key pieces of information on the drug based on the doctors biggest concerns (safety, efficacy, etc). To provide that, an interactive detail aid was created with an easy-access navigation to all key parts of the detailer.

As with any medical detail aid, each page is often information heavy. A key consideration in the UX of this piece was how to communicate data in bite-sized pieces. In creating this detailer, I worked closely with a copywriter to break information across pages or introduce a popup functionality to house additional data.

I also established layered levels of navigation to allow for consistent points of access. In this case, each page often had a reference and/or a study design popup. To keep the bottom navigation clean and uncluttered with changing popup buttons, I developed a left-hand navigation bar that would house the popups that change per page.

In this project I designed the entirety of the detail aid you see here. Main program used was Sketch.